Heluva Good! Dip

As the #1 dairy dip brand in New England, Heluva Good! Dip had quite a reputation to uphold. They came to us asking for a more grown-up approach to their social and digital marketing.

More mature (but not quite demure)

When a company has a name like "Heluva Good," it is incredibly tempting to slip into a more irreverent voice and tone. We struck a good balance between where they were and where they wanted to go, making the brand a bit more sophisticated but still relatable. And we have the numbers to prove our success:

3.1% growth in market share year over year
6.5x CPG benchmark in brand lift on Meta

For this campaign, "Meet the Dippers," we wanted to evoke the feeling of a holiday get-together, and all the types of people (and dipping personalities) you'd meet at said party. The concept stage for this one was SO FUN and included all kinds of people, even Krampus…

Heluva Good! didn't just ask us to shoot holiday content, we had some lovely summer campaigns too!

While this summer shoot was low budget, it's amazing how far some brightly colored veggies will take you.

Shoots included French Onion as the hero, but an average 3-4 flavors would be included in content capture.

Superbowl season was HUGE for Heluva Good! Dips. We'd create campaign creative specific for this time of year, covering all social platforms including TikTok.

You've heard of popcorn garlands, but how about a ridged chip garland?? So glad our client (and food stylist) were down for this extra layer of tablescaping.

The search for the perfect ridged chip was endless. Our discard pile luckily provided us with an endless supply of snacking chips.

Bekah Shaffer