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Subway

X, formerly Twitter, was a great source for quick and dirty social posts, even repurposing Subway's own content. K.I.S.S. people, K.I.S.S.

Subway

The social AOR work for Subway was varied, fast paced, and ABUNDANT. A huge part of our work was just producing a huge volume of options for them to pick from to fill out their calendar. While we weren't technically a strategic partner, we did pitch a few opportunities outside of "regular" social (a Subway Spotify channel, a partnership with NCAA college football) that were a fun chance to stretch our creative muscles.

Being able to photoshop a cowboy hat on a piece of bacon and calling it "billable hours" is one of the reasons I love being a designer. All silliness aside, while the client loved the direction and energy, our Spotify ideas ultimately never came to life due to schedule swirl and changing roles/turnover on the client team. C'est la vie.

For the Refresh the Rivalry social series, Subway partnered with six NCAA college football stars, each player crafting their own signature sandwich.

Each week, we'd look at sandwich sales and update the standings, via a mixture of in-feed and IG story graphics. At the end of the season, the player who's sandwich performed the best got to donate a portion of sub sales to a charity of their choice!

Using Instagram's in-app features helped us create simple but effective organic story posts that were not only easy to create and iterate on from a creative production standpoint, but were also incredibly useful for measuring follower engagement due to their interactive elements.

You are feeling verrrrrryyy hungrryyyyyyyyy – these hypnotic graphics were so fun to make and serialize for different Subway ingredients in a series we called "AsubMR"

Yet another silly idea that never actually saw the light of day but holy wow so fun to make AND client still appreciated the outlandish-ness of it all :)